frog_punch.jpgVariable data printing

Add punch to your marketing communications

It is far more effective (in terms of both cost and results) to communicate a targeted message to a selected audience than it is to send a generic message to the masses. Variable data printing allows every document to be individually personalised to your customer. Certain text and images can be manipulated to create unique messages targeted to individual customers, a method that has been proven to increase response rates significantly.

Customer Relationship Marketing has led to an increase in the amount of information that a business holds in their database about their customers and their behaviour. Variable data printing enables us to integrate this information into marketing campaigns, whether it be a simple change of name and address from a database to something more complex.

Our software and hardware technology, together with our skills and experience enable us to offer clients a complete service from concept to delivery. All we require is your artwork file along with your database, and we will look after the rest.

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